Mynt Lounge and how Facebook has helped them create value

This week i made my mark on youtube. i finally uploaded a video!!

It was quite a bit of fun. i learnt a few things and overall thoroughly enjoyed the experience.

Anyway, my video is all about how Mynt Lounge – a club in Weribee and how it  creates value to their consumers through utilising facebook.

Mynt has got to be one of my all time favourite clubs to go to in Melbourne. Everyone is always having a good time, the drinks are cheap and the tunes are bangin’.

If you’re keen to learn a bit more check out my video!!


A house plumbed with beer

When i first saw this video i was amazed. i felt so happy that friends could play such a nice prank on another friend where no one got hurt and everyone was nice to each other and laughed a lot 🙂

But then an hour or two later i got a feeling that the video could in fact be fake. My happy, warm, fuzzy feelings vanished.

I was lead to this belief upon thinking about my last post about Jimmy Kimmel’s ‘fake’ viral video, and his remarks on the fact that we can no longer trust the internet.

But im still unsure as to this videos authenticity.

There’s no brand logos or sponsors that i can see and no mention of any particular beer. could it be for something other than beer? fixtures and fittings maybe?

I dunno.

What do you guys think? real or fake?

Jimmy Kimmel twerks us around

so this weeks post incorporates a little somethin’ somethin’ from my last two posts…



and lying…

this week this video went viral…

In half an hour i saw it shared by friends on facebook, had it messaged to me by my brother and saw it on the front page of reddit. later that week i chatted to friends about it and we laughed at the embarrassment that the featured  girl must be feeling right now. It was ALL over the net and everyone knew about it. i think its fairly safe to say that this was a viral video.

but as per my usual scannings of The Age online i discovered something shocking. That twerking video was a fake.


That talk show host  Jimmy Kimmel fooled us all.

He revealed the hoax on his show stating that the girl in the video was actually a stunt woman and that the video was made a couple of months back and then uploaded to youtube via a private channel not linked to the show.

Kimmel laughs about how renowned TV networks across the country showed the clip believing it was real and then a few days later showed it again highlighting the fact that it was indeed fake.

What a double whammy for kimmel. Twice the free advertiment.

Kimmel also mentions that we can now no longer trust the internet. Well kimmel, i think we all became a bit sceptical a while ago now but your use of deception is quite genius. i find this all quite fasincating and brilliant.

Since the video went viral, viewer ratings for kimmel’s show have increased as well as a huge increase in google searchs -Cheers Kogan for the google trends tip ;D

This incident reminded me of another similar video not too long ago of a marriage proposal in a Dubai shopping mall.

Quickly, speculation grew of the authenticity of this video and it was soon found that the video was in fact a set up.
The video coincided with Cadbury’s ‘not so sweet’ campaign and features a train running through the scene halfway through the video featuring the brand’s logo.

So it made me think. do we as viwers really appreciate this kind of material? does it work?

A quick search on ‘not so sweet’ and ‘cadbury’ in google trends showed a steep spike in searches and then back to a a plateau.

And i suppose all viral videos kind of work in the same way. The generate rapid momentum and interest, and its all we can talk about for a week, and then a month later its as if Rebecca Black never even existed.

So is it worth big brands going to all the effort to turn their videos viral?

Have you guys seen or can think of any long term viral videos that have stuck?

Let me know 🙂

i like viral videos.

they’re….lying to us?

so im a little disappointed.

Apparently Beyonce may not actually like pepsi despite what this picture may suggest..Image

does KK even wear these bad boys?


Does George Clooney actually prefer to drink nespresso coffee as opposed to real coffee?


does dr dre even wear beats by dre?


… well quite potentially no.

But thats ok, because we all know that these are quite obviously paid endorsements. but recently after reading an article in The Age it only kinda dawned on me the power of a celebrities tweet.

Twitter is all too exciting when we actually get to see what celebrities are up to. it feels so personal when Justin Beiber tweets “gonna sleep at the studio”…

but aside from telling people your every daily move, i do appreciate twitter as a a source to write compliments or complaints about a brand.

This leads to my point…


how do we know when a celebrity – or anyone for that matter- is giving their own legitimate opinion on a brand, product or service or when it is being endorsed or sponsored by a third party?

I feel that when we can clearly see an advertisement with a celeb in it, we know its been paid for.

But how do i know if kk really likes eos lip balm or if she just got paid $10, 000 to say that she does.

$10, 000 is a lot of money for less than 140 characters.

Apparently though, the more followers you have on twitter, the more money people are likely to give you to say something nice about their brand.

But its so misleading!!

Have you ever bought a product or tried something just because someone you follow or like gave a great review about it?

Seen any blatantly obvious endorsed tweets lately?

lemme know 😉

when Oxford meets ‘Twerk’

When twerk becomes a word in the Oxford dictionary online I think there is only one person to point the finger at…


Thanks Miley.

and funnily enough ‘twerk’ hasn’t been the only recent interesting addition.

Take for instance…

srsly – short for seriously

derp – to describe foolishness or stupidity as a noun (also herp derp). such as ‘stop being such a derp Daniel!’ (my brother). Or used as an exclamation after a stupid  or foolish comment. derp would be an appropriate following to this…

unlike – the act of withdrawing ones liking approval from a social media site, photo or page

selfie – the act of taking a picture of yourself and then uploading it to a social media site. see here for more on selfies.

TL;DR – a time saving acronym. ‘Too long, didn;t read’.  For example, unit guides – tl;dr


So what’s the big deal?
Well i guess im trying to elude to the power that the online world has on our lives and culture. And its interesting that these words are starting to come off our small screens and used in everyday verbal exchanges.

How often have you heard someone say ‘lol’ and you’ve cringed so hard that you’ve gotten shoulder cramps?

Or when someone accidentally forgets to do their part of the assignment and they muster up a simple ‘soz’, and you just want to hurtle your laptop at them?

These words are commonly strewn across the Internet by users who have developed them and understand them merely because of their engagement in online activities. Their meanings have developed and evolved through user interaction and creation. The significance of these words in online usage has become overwhelming and has thus warranted Oxford’s dictionary online to include them so everyone can understand what a twerk is.

My mum still wont get it though.


Have you heard any other online words used in day-to-day verbal exchanges?
Noticed any other significant language changes due to social media?